Adrian Slywotzky Books Direct

Beyond the Value Chain: What Adrian Slywotzky’s Books Teach Us About Modern Strategy

This is Slywotzky’s most recent and urgent work. He argues that traditional marketing (awareness → consideration → purchase) is dead. In its place is the Demardian Economics : The scarcest resource today is , but the most valuable resource is customer action . adrian slywotzky books

A former partner at Oliver Wyman and a Harvard Business Review mainstay, Slywotzky shifted the strategic conversation from protecting market share to redesigning business models . While competitors were fighting over the last 5% of a shrinking pie, Slywotzky was asking: What if you changed the recipe entirely? Beyond the Value Chain: What Adrian Slywotzky’s Books