Ben Settle - Email Players 1 - 15 May 2026

Daily.

If your first sentence doesn’t make them angry or intrigued , delete it. 4. The “Fish Where the Sharks Are” Strategy (Issue #9) One of my favorite concepts from early Email Players . Ben Settle - Email Players 1 - 15

I recently re-read issues of Email Players . And while most newsletters feel fluffy or recycled, these issues are dense with contrarian gold. The “Fish Where the Sharks Are” Strategy (Issue

Stop obsessing over conversion rates. Start obsessing over “screenshot and send to a colleague” rates. 3. The “Inbox Interruptus” Pattern (Issue #5) Issues #5–7 cover what Settle calls the “Inbox Interruptus” pattern — his framework for writing emails that get opened even when people are busy. Stop obsessing over conversion rates

Instead, he focuses on one thing : writing emails that people want to forward.

Settle admits he barely tries to “build his list.” No lead magnets. No opt-in funnels. No tripwires.

The ones who act? They build cult-like followings. They sell without “launches.” They wake up to sales from emails written in 8 minutes. Email Players #1–15 is not for beginners who need to learn how to set up Mailchimp.