In the annals of television history, the first few episodes of a series are often a lie. They are a handshake, a polite introduction designed not to scare the audience away. The pilot of BoJack Horseman (Season 1, Episode 1) is a perfect example: it’s funny, weird, and features a talking horse drinking himself into a stupor, but it still feels like a standard Adult Swim-style comedy about a washed-up celebrity.
The episode ends with BoJack delivering a half-hearted, sarcastic apology on air, then immediately undoing it by calling the troops "dummies." He loses. But the audience is left feeling that maybe, just maybe, the system is the real problem. "Bojack Hates the Troops" is the episode that told early viewers: This is not a show about a funny horse. This is a show about a depressed intellectual who happens to be a horse. BoJack Horseman 1x2
This is the core thesis of the episode—and perhaps the entire series. The modern media landscape doesn't allow for "and." It only allows for "or." You are either with the troops or against them. You are either a hero or a villain. BoJack, the depressed nihilist, tries to exist in the gray area, and he is crucified for it. What makes this episode brilliant is that BoJack is unambiguously correct. The show goes out of its way to make Neal a petty, entitled jerk. Yet, the audience in the studio boos BoJack. His agent, Princess Carolyn, advises him to apologize. Even Diane, the intellectual love interest who agrees with him privately, tells him publicly that he is wrong. In the annals of television history, the first
It is also the first time you realize that BoJack isn't just a jerk; he’s a prophet without a cause, a man drowning in a shallow pool, screaming that the water is only three feet deep. No one listens. They just hand him a life preserver shaped like a muffin. The episode ends with BoJack delivering a half-hearted,
BoJack’s tragedy is introduced here: He is a man who sees the absurdity of the world clearly but lacks the social grace or emotional intelligence to navigate it. He cannot fake a smile. He cannot say, "I support the troops," and move on. He has to be right , and in being right, he makes himself the villain.