CBS Pro Content Team Date: [Current Date]
As we move past the upfronts and into the heart of Q3, CBS Pro is rolling out a series of updates designed to streamline your spot trafficking and supercharge local digital attribution. With the return of Big Brother and the NFL preseason driving heavy linear demand, this week’s focus is on efficiency and convergence. Starting this month, CBS Pro’s internal traffic system now supports native unified reporting for CBS Sports Golazo Network and local news streaming simulcasts. Sales teams can now generate a single IO that automatically separates :06, :10, and :15 second spots between over-the-air broadcast and Paramount+ local inventory.
Maximizing Q3 Spot Load: New Digital Integration & Localization Tools Roll Out for CBS Affiliates
CBS Pro Content Team Date: [Current Date]
As we move past the upfronts and into the heart of Q3, CBS Pro is rolling out a series of updates designed to streamline your spot trafficking and supercharge local digital attribution. With the return of Big Brother and the NFL preseason driving heavy linear demand, this week’s focus is on efficiency and convergence. Starting this month, CBS Pro’s internal traffic system now supports native unified reporting for CBS Sports Golazo Network and local news streaming simulcasts. Sales teams can now generate a single IO that automatically separates :06, :10, and :15 second spots between over-the-air broadcast and Paramount+ local inventory.
Maximizing Q3 Spot Load: New Digital Integration & Localization Tools Roll Out for CBS Affiliates