He calls it the Case Study: The Remix Effect Last month, a relatively unknown drill rapper from Chicago named Lil Vice used a Kandeke free beat titled “Concrete Roses.” The song went semi-viral on TikTok, amassing 2 million views. Vice made roughly $400 in streaming revenue.
End Report
Kandeke’s response is blunt: “A major label isn’t listening to my beat tape. But that kid in Atlanta with 200 followers? He is going to blow up next year. And when he does, he knows my number. He’ll pay for the exclusive then. Right now? I’m investing in his hunger.”
But here is the kicker: Vice didn't keep the money. He sent $200 back to Kandeke via PayPal with a note: “You didn't ask for a split. I'm giving you one anyway.”
He calls it the Case Study: The Remix Effect Last month, a relatively unknown drill rapper from Chicago named Lil Vice used a Kandeke free beat titled “Concrete Roses.” The song went semi-viral on TikTok, amassing 2 million views. Vice made roughly $400 in streaming revenue.
End Report
Kandeke’s response is blunt: “A major label isn’t listening to my beat tape. But that kid in Atlanta with 200 followers? He is going to blow up next year. And when he does, he knows my number. He’ll pay for the exclusive then. Right now? I’m investing in his hunger.”
But here is the kicker: Vice didn't keep the money. He sent $200 back to Kandeke via PayPal with a note: “You didn't ask for a split. I'm giving you one anyway.”