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He called Lena that evening. “I’ve downloaded DuckDuckGo on all three of my devices,” he said proudly. “And I told Ethel at bingo. She’s doing it too. We’re starting a movement.”

“It is now,” he said. “We’re the Duck Brigade. Tell your friends.” download duckduckgo

For a week, he browsed in peace. He researched finch diets, built a feeder from a pine cone and peanut butter, and even bought a small bag of nyjer seeds online without being haunted by seed ads for the rest of his life. He called Lena that evening

She typed slowly so he could see: duckduckgo.com . The website was clean, almost serene—a white page with a duck logo and a search bar. No news tickers, no “trending now” nonsense. She’s doing it too

“That’s it. Now, every time you search, it won’t track you. No profile. No creepy ads following you from site to site.”

He was skeptical. So he typed: best bird feeders for finches . The results were clean, relevant, and—miraculously—accompanied by a little flame icon next to each link, indicating the site was recent and trustworthy.