Let’s be honest for a second. When was the last time you had a truly "offline" opinion?
These aren't new ideas. They are Mattel dolls, history books, video games, and plumbing mascots. We have entered the era of "Pre-Sold Awareness."
There is a thriving horror community on YouTube analyzing the color grading of A24 films. There is a massive following for "medieval ASMR baking." There are lore videos for video games you’ve never heard of that are longer than the Lord of the Rings extended cut. ElegantAngel.24.07.12.Jill.Taylor.Bend.Over.XXX...
The chaos of modern entertainment is frustrating, yes. But it is also the most democratic moment in media history. The "gatekeepers" (the studio execs, the radio DJs, the magazine critics) have lost their keys.
We are the gatekeepers now. And we have very short attention spans. Let’s be honest for a second
Not a hot take you saw on Twitter (X, sorry). Not a song that the algorithm shoved down your throat until you loved it. Not a movie you only watched because every single person on your feed was dissecting the ending.
Barbie. Oppenheimer. The Last of Us. Super Mario. They are Mattel dolls, history books, video games,
Today, we don’t have watercoolers. We have Discord servers, Reddit threads, and TikTok comment sections.