Financial Intelligence For Entrepreneurs- What You Really Need To Know About The Numbers -harvard Financial Intelligence- Online

Because she finally understood the most important number of all: .

"That’s the entrepreneur’s trap. You need to know your profit per customer . That tiny coffee shop that pays cash upfront and sells out every day? That’s your gold mine. The big chain that pays late and demands discounts? That’s fool’s gold." Because she finally understood the most important number

She called the grocery stores and renegotiated terms: "You pay in 15 days, or I pull the product." She sold the fancy juicer. She paid her lavender supplier in cash and got a 10% discount. She fired the two customers who paid late and focused on the five who paid instantly. Because she finally understood the most important number