Generator | Rex Full
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
In the late 2000s and early 2010s, animated action series were undergoing a renaissance. Among the heavyweights like Ben 10 and Teen Titans stood a darker, more serialized gem: Generator Rex . Created by Man of Action Entertainment (the same minds behind Ben 10 ) and produced by Cartoon Network Studios, Generator Rex aired from 2010 to 2013. Despite its relatively short run, it left a lasting impact with its mature themes, unique bio-mechanical art style, and compelling world-building. This guide covers everything you need to know about Generator Rex — the full story, characters, nanite science, and where it fits in animation history. The Premise: A World After the Nanite Event The story is set in a near-future Earth, five years after a catastrophic global disaster known as the Nanite Event . A massive explosion at a research facility in Hong Kong released billions of self-replicating nanites into the atmosphere, infecting every living organism on the planet.
establishes the world, with Rex reluctantly working for Providence while searching for his lost memories. He learns he was originally a test subject in the Nanite Project, along with his older brother, Cesar Salazar .
dives deep into the lore. Rex discovers the Meta-Nanites — five god-like nanites that control fundamental aspects of reality: Time, Space, Matter, Energy, and the Omega Nanite (control over all other nanites). The Consortium races to collect them. Rex learns the truth: he is the living container for the Omega Nanite, implanted by his brother to prevent catastrophe.
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” generator rex full
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” In the late 2000s and early 2010s, animated
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” Despite its relatively short run, it left a
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
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Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
In the late 2000s and early 2010s, animated action series were undergoing a renaissance. Among the heavyweights like Ben 10 and Teen Titans stood a darker, more serialized gem: Generator Rex . Created by Man of Action Entertainment (the same minds behind Ben 10 ) and produced by Cartoon Network Studios, Generator Rex aired from 2010 to 2013. Despite its relatively short run, it left a lasting impact with its mature themes, unique bio-mechanical art style, and compelling world-building. This guide covers everything you need to know about Generator Rex — the full story, characters, nanite science, and where it fits in animation history. The Premise: A World After the Nanite Event The story is set in a near-future Earth, five years after a catastrophic global disaster known as the Nanite Event . A massive explosion at a research facility in Hong Kong released billions of self-replicating nanites into the atmosphere, infecting every living organism on the planet.
establishes the world, with Rex reluctantly working for Providence while searching for his lost memories. He learns he was originally a test subject in the Nanite Project, along with his older brother, Cesar Salazar .
dives deep into the lore. Rex discovers the Meta-Nanites — five god-like nanites that control fundamental aspects of reality: Time, Space, Matter, Energy, and the Omega Nanite (control over all other nanites). The Consortium races to collect them. Rex learns the truth: he is the living container for the Omega Nanite, implanted by his brother to prevent catastrophe.
