Not on FM or AM. Not through podcasts or satellite streams. This frequency is electromagnetic in a different sense—it’s made of : clickstreams, identity graphs, CRM pings, CDP webhooks, and the low hum of consent management platforms.
It’s the moment the customer thinks, “I need X,” and the brand’s next action is so appropriate, so timely, so respectful of context, that the customer doesn’t feel “marketed to.” They feel understood .
End transmission.
This is the deep insight most vendors miss: