If you scroll through TikTok or Instagram for more than ten minutes, you might feel a sense of whiplash. One minute, skinny jeans are being buried at a mock funeral; the next, “mob wife” aesthetic is pummeling “clean girl” aesthetic into the dirt.

But here is the truth I have learned after a decade of covering this industry:

How to stop being a slave to the "new" and start falling in love with your own closet. We live in a world that is screaming at us 24/7.

When you walk into a party, people should be able to spot your jacket from across the room and think, "Yep, that's theirs."

We often buy clothes because they look good on the model, or because they are on sale, or because we think we should wear a certain silhouette. But real style happens when you put on a jacket and you stand a little taller. You walk into a room and you aren't worried about the seams.

"Buy this bag." "These boots are out." " This is the ‘it’ color of the season."

It is exhausting. And frankly? It’s not fun anymore.