Moviesbyrizzo 〈2025-2027〉

I close my eyes during the trailers.

I have a confession to make. For the last six months, I’ve been doing something radical. Something that makes my friends groan when we go to the theater.

I call it the Marvel-ization of marketing . moviesbyrizzo

That feeling? That’s why I started .

Before you call me dramatic (pun intended), let me explain. We live in the age of the "four-quadrant blockbuster." Studios are terrified you won’t show up, so they put every single joke, every plot twist, and often the final shot of the movie into a 2-minute package. I close my eyes during the trailers

— Rizzo

Why We Stopped Watching Trailers (And You Should Too) Something that makes my friends groan when we

So, here’s my challenge to you, Rizzo Riders: Next time you go to the cinema, show up 15 minutes late. Skip the trailer reel. Sit down in the dark just as the studio logo hits.