Odbc Driver | For Topspeed
The problem? The world had moved on. The new sales team wanted to use for dashboards. The finance department needed to pull real-time order data into Excel for ad-hoc analysis. The marketing team wanted to sync customer segments to their Salesforce CRM.
“This is the third time this month,” Priya said. “We’re making decisions using yesterday’s news. We need a real connection.” odbc driver for topspeed
One Tuesday, the CFO, Priya, needed a live cross-tab of sales by region and product category for a 9 AM board meeting. She asked Marco at 8:15 AM. Marco sighed, ran a manual report from TopSpeed, exported to CSV, cleaned up the column headers, and emailed it at 8:55 AM. The data was already 12 hours old. The problem

