Pdf Ideas Que Pegan -

Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential.

To make an idea "stick," it must follow six core principles: pdf ideas que pegan

): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill. Ideas que pegan (Spanish title for Made to

): Use "anti-authorities" (real people), vivid details, or "testable credentials" that allow the audience to verify the idea themselves. motional ( pdf ideas que pegan