Project Auto isn’t one product launch. It’s a multi-year, multi-billion-dollar pivot toward software-defined vehicles . The winners won’t be the best engines—but the best algorithms.
Not just self-driving cars – but self-managing fleets . Trucks that reroute themselves. Rental cars that report their own tire wear. Service centers that order parts before you arrive. Project Auto
Ever heard a rumble about and wondered if it’s just another code name or the next big shift in mobility? Project Auto isn’t one product launch