Talk Like Ted Carmine Gallo Pdf May 2026

Leo followed with a (Gallo’s #2 rule). “By 2050, there will be more plastic in the ocean than fish. That’s not an opinion. That’s a fact from the Ellen MacArthur Foundation. But here’s the number that keeps me awake: each plastic bag takes 1,000 years to decompose. My daughter won’t see it disappear. Neither will her grandchildren.” He clicked to a single slide. Not a bullet point in sight. Just one photo: a sea turtle entangled in a bag.

No, not that. The 3-B’s: Background, Benefit, Big picture. talk like ted carmine gallo pdf

Then he whispered: “So I’m not asking you to approve a new liner. I’m asking you to tell my daughter where ‘away’ goes. Let’s show her it’s not a landfill. It’s a future.” The CEO, a hardened 30-year veteran, didn’t ask about profit margins. She simply said: Leo followed with a (Gallo’s #2 rule)

Don’t list features. Tell a story with a hero, obstacle, and resolution. That’s a fact from the Ellen MacArthur Foundation