Miles Voss had been a titan of branding. His logo for Aether Drinks —a silver lightning bolt splitting a crimson sun—was on every billboard from Chicago to Shanghai. But that was three years ago, before the plagiarism scandal. Before the lawsuit. Before he lost his studio, his wife, and his reason to get out of bed before noon.
Miles walked home, his hands shaking. He opened again. This time, he typed: "A new sports drink brand to rival Aether. Call it 'Volt.'" The.Logo.Creator.5.2.Mega.Pack -ML-
The Last Version
Miles Voss never posted again. But if you look closely at the Steady Grounds coffee cup, the steam swirl contains a tiny, screaming face. And if you know where to look, it's his. Miles Voss had been a titan of branding
"Stupid," Miles muttered. He typed: "A logo for a coffee shop that isn't terrible." Before the lawsuit