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Bieber’s verse is pure bravado. He sings about critics, about proving people wrong, and about the electric feeling of commanding a room. It’s the musical equivalent of staring at yourself in the mirror and nodding. will i am justin bieber that power
Then, will.i.am takes over with his signature quirky bridge, and finally... The heavy, filtered electro-house beat that sounds like a robot learning to feel joy. The Cultural Impact: The Hashtag Era Let’s talk about the title: #thatPOWER . We are, of course, talking about Bieber’s verse
This song arrived at the exact moment when hashtags were migrating from Twitter to real life. will.i.am famously renamed the track to include the symbol. It felt silly then, and it feels nostalgic now. It captured the "hustle culture" of the early 2010s—manifesting success, posting about it, and owning your moment. Then, will