| Mockup Color | Click-through Rate (CTR) | Conversion to Sale | Most Common Use Case | | :--- | :--- | :--- | :--- | | White | 3.2% | 2.1% | Minimalist/High-end | | Black | 3.0% | 1.9% | Rock/Metal aesthetics | | | 4.1% | 1.5% | Novelty/Seasonal/Retro |
Interpretation: Yellow mockups generate higher initial curiosity (CTR) due to visual standing out on crowded search results. However, they convert at a lower rate because the color overpowers the design for conservative buyers.
The Chromatic Catalyst: Analyzing the Utility and Psychological Impact of the Yellow T-Shirt Mockup in Digital Merchandising